Fragonard Perfume House
The House of Fragonard, a story of perfume making
A passionate dedication
It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions.
This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. At their instigation new production plants and sales outlets have opened in Grasse, Eze and also Paris.
It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernization. As an avid art collector, during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension.
Today, Jean-François Costa’s daughters, Agnès and Françoise preside over the perfumery’s destiny, and are as concerned as the preceding generations with continuing to build the company while adapting it to current market needs and desires.
The historic factory
Our premises are open every day, Sundays and public holidays included, from 9 am to 6.00 pm . Free guided tour in all European languages. Products at factory price. Last visit at 5.15pm
GROUP VISIT OF THE FACTORY
We offer free guided tours all year long, for any inquiry or reservation regarding a group, please contact us per telephone from Monday to Friday : 0033 (0)4 93 36 44 66 or by email : firstname.lastname@example.org
The Historic Factory
20 Boulevard Fragonard
Tel: 0033 (0)4 93 36 44 65